If you think you’ve seen Aileen’s name here a couple of times, you’d be right. She’s both an employee and a client of mine! She’s an amazing artist and graphic designer but came to me seeking assistance with marketing herself, and I was happy to help!

Her main goal was to make a full-time living through her art, primarily her comic books and commissioned pieces. We came up with a business plan together, where not only would she start promoting herself and her work on social media and youtube, but she would start purchasing booths at comic book conventions with the intention of selling comic books and talking to future fans face to face. Once she gains a large enough audience, we plan on increasing her income with merch designs and possibly a Patreon.

For social media, we decided the best ones to focus on would be Instagram, Twitter, and Tik Tok. Instagram, for the visual nature of the content and ability to easily get content in front of new faces with reels, Twitter for its large art community and ability to interact and connect with followers, and Tik Tok for the virality factor. As always, content also goes up on YouTube as it’s the second-largest search engine in the world and closely connected to the first (Google).

Once she has an established following, we’ll then expand into doing live weekly twitch streams of her working on her comics or commissions and interacting with her audience.